The University of Minnesota’s
Office for Student Affairs
THE ASK:
Encourage campus connection in a way that is engaging to incoming first year students navigating change and uncertainty.
Copy & Art Direction: Reagan Rushing
Design: Quynh Pham
THE ASK:
Inform students of the scope of Student Affairs work in a compelling, on trend fashion. Inspired by the New York Times “Connections” game, the following social media deliverable encourages students to associate local, Twin Cities and University symbols back to the Office of Student Affairs.
Copy & Art Direction: Reagan Rushing
Design: Rachel Romkema
THE ASK:
Create social Reels and TikToks that resonate with students and relate to ongoing trends.
Production and Copy: Reagan Rushing
“Twas the Night Before Homecoming”
October 2024
“Hot to Go” Trend
September 2024
“I had a Coffee with my Younger Self”
December 2024
“OSA Affirmations”
November 2025
“I’m Passing the Mic to…”
September 2025
THE ASK:
Create a set of Student Affairs handouts to be collected by incoming students at the University’s annual engagement fair.
Copy & Art Direction: Reagan Rushing
Design: Rachel Romkema
OTHER SOCIAL CONTENT:
Copy & Art Direction: Reagan Rushing
Design: Rachel Romkema, Quynh Pham
